Designed a crypto casino startup end-to-end — casino lobby, deposit & cashier flows, casino games, CRM, and a Figma-variables design system that swaps brands in minutes.
01 / Overview
A 12-month engagement covering casino flows, deposit & cashier, casino games, and CRM — all on a single white-label design system.
02 / Challenge
vatanplatform was a crypto-first iGaming startup with one product but ambitions for many brands. The original interface was inconsistent, the engineering team was small, and the timeline was tight. We needed to ship a real casino, a real cashier, casino games and a CRM — all under a system that could swap colors, logos, and tone without re-doing the work.
I joined as one of the first design hires. The brief came down to three constraints: stay shippable under engineering pressure, stay consistent across brands, and stay legible in production deposit and game flows that real users would touch at peak traffic.
Spot patterns, ad-hoc components, no shared tokens. Every screen reinvented the wheel.
Brand swaps had to be a colour change, not a redesign — and dev had to land it in hours.
Deposit, withdrawal, KYC, payment methods. Zero ambiguity when real money moves.
03 / Approach
Tokens before pages, patterns before mocks, then brand layers on top.
01DISCOVERY
Two weeks: mapped competitor casinos and cashier flows at every breakpoint, audited the existing UI, interviewed PM and ops on what hurt most. Came out with a list of what to keep, what to kill, and what to build new.
02SYSTEM
Built the design system in Figma variables: colour, type, spacing, motion. Every component reads tokens, so a brand swap is just a token map. Two weeks to a working v1, ongoing iteration after.
03PRODUCTION
Casino app, casino games, deposit flows and CRM — paired closely with engineering. Weekly handoff loops, dev specs drafted from the system, edge cases caught before code. Six brands landed using the same kit.
04 · CASINO APP
Lobby, game launch, deposit, cashier, withdrawal. Mobile-first, dense without being noisy, fast without being clipped.
Crypto, fiat deposits and in-app swaps built for speed and clarity.
05 · DESIGN SYSTEM
Built as a foundation for all my projects. Fully token-based, scalable and consistent across brands and products.
TOKEN · BRAND-ACCENT
TOKEN · TYPE RAMP
TOKEN · SPACING SCALE
06 · BACK-OFFICE
Player CRM, segmentation, bonuses, payments, content. Designed for ops teams who live in the tool — dense data, clear states, fast keyboard navigation.
07 / Outcomes
Twelve months. Six brands. Casino, cashier, games, CRM. A system that holds up under feature pressure.
A token-driven kit other teams could build on without me in the room.
Six brand variants from a single component library. New brand turnaround dropped from weeks to days.
Casino app, casino games, deposit flows and CRM — all in production under the same kit, same naming, same review loop.
Back-office tools the ops team actually uses. Dense, fast, keyboard-friendly — measured by adoption, not surveys.
08 / Reflection
Start with tokens, never with pages. By the time the first hi-fi mock landed we already had a design system in production — so every screen that followed was variation, not invention. That’s the part I’d repeat on the next platform.
— ALEKSA RADOVANOVIC · UI/UX, VATAN.APP
NEXT CASE STUDY · 02 / 06
Exam Drill
Designed and built an AI study app end-to-end — PDF-to-quiz generation and a token-based design system across web and mobile.